CHANGEMAKERS
ILLUSTRATION | ART DIRECTION | POST PRODUCTION
TRACYLOCKE AD AGENCY
I designed vector line art of historical people. I also created three posters showing historic men of color in US history. I also designed a chalk mural on the walls of the Ad agency's offices.
GODIVA
DESIGN | ART DIRECTION | POST PRODUCTION
TRACYLOCKE AD AGENCY
Concepted and designed both static and motion banner ads in various sizes for Godiva.
ORIGIN NORTH
DESIGN | ILLUSTRATION | POST PRODUCTION
NOON AD AGENCY
As the sole designer on this project, I created four digital illustrations and designed ads for Glacier Equities' ad campaign launch for a new residential complex, Origin North. This campaign ran on NYC bus shelters, subway takeovers and bus wraps throughout the city.
PRIDE IN THE PARK
DESIGN | ART DIRECTION | POST PRODUCTION
(Pro Bono)
TRACYLOCKE AD AGENCY
Concepted and designed a pro-bono campaign for CT Pride's annual Pride in the Park event. This campaign included a full suite of assets - posters, program guides, social posts and a digital ad campaign.
ZIPLOC
DESIGN | ART DIRECTION | POST PRODUCTION
TRACYLOCKE AD AGENCY
Designed and produced a full suite of design assets for S.C Johnson Ziploc brand. These included key visuals, in-store promotions, billboards, digital assets, vector icons, social media posts, packaging, FSI's and presentation decks.
MRS. MEYERS
DESIGN | ART DIRECTION | POST PRODUCTION
TRACYLOCKE AD AGENCY
Designed and produced all in-store promotions, billboards, digital assets, vector icons, social media posts, packaging, FSI's and presentation decks for Mrs. Meyer's.
JOHNNIE WALKER
DESIGN | ART DIRECTION | POST PRODUCTION
TRACYLOCKE AD AGENCY
Designed and produced key visuals, in-store promotions, billboards, digital assets, vector icons, social media posts, packaging, FSI's and presentation decks for Johnnie Walker and other Diageo brands.
ABOUT ME
I'm Kafesha, a Trinidadian American, multi dimensional artist, with a focus in design and illustration.
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I graduated from the Hartford Art School at the University of Hartford and received a full division 1 track & field scholarship. I completed my BFA, focusing on Visual Communication Design and minoring in Photography. Following graduation, I began my career in advertising as a graphic designer at an ad agency, eventually being promoted to Art Director after two years. I also gained experience in post-production during my time there.
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After my four year stint, I ventured into freelancing as a designer/illustrator. This experience allowed me to spearhead my first significant independent campaign, which was prominently featured on the streets and metros of NYC. While working as a freelancer, I obtained my tattoo license and have gained three years of experience, including my apprenticeship.